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Architect's Professional Practice Manual (Professional Architecture), by James Franklin
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An all-in-one architectural practice toolkit! AIA Kemper Award winner James R. Franklin's Architect's Professional Practice Manual is a no-nonsense compendium of well-tested methods, valuable tips, and contracts, forms, checklists, and other tools in a graphics-oriented, at-a-glance format. Beginning with how to position yourself in the marketplace, it takes you through the entire process of marketing, pricing, negotiating, designing, and carrying out projects, showing you how to build repeat client business while maintaining your joy and profitability through exemplary practices. This lean-and-clean fieldbook stresses the project-driven principles of good practice, emphasizing collaborative behavior, doing right by the client and the people you work with and for, as a key to upward mobility.
- Sales Rank: #644881 in Books
- Published on: 2000-04-20
- Original language: English
- Number of items: 1
- Dimensions: 11.20" h x 1.01" w x 8.80" l, 2.30 pounds
- Binding: Hardcover
- 288 pages
Review
"How great it would be to have a whole college degree based on this book..." -- George Hasslein, Dean Emeritus, California Polytechnic State University
"Very up to date. Addresses both professional practice and management." -- Allan Cooper, Associate Director, Architecture Department, California Polytechnic State University
From the Back Cover
The time-saving professional secrets, the management-expediting skills, and the marketing savvy that have made Jim Franklin's American Institute of Architects seminars famous - this book gives you them all, and more. In an appealingly easy-access, illustrated format, Jim Franklin lays out tools to make your working easier, more fun, and more profitable, featuring:
*Practical strategies for reclaiming the $27,000 worth of negatively invested time that the average architect loses each year
*Pragmatic, day-to-day marketing moves that are enjoyable and bring you more business
*Flexible approaches, procedures, interpersonal skills, and communication how-to's for transforming adversaries into collaborative team players
*Negotiating strategies for every occasion
*Up-to-the-minute information on trends, including practice issues for design-build and construction management
*Proven best-practice in handy shortcut, tip, and list form
*Quotes from leading architects on how they work
Designed to suit architects' approach, sensibilities, and style, this graphical guide goes down the list, revealing the essential people-handling and business and money management skills you wish they'd taught you in school. Far more than mere vitamins for your practice, as the author states, this book is a genuine painkiller.
About the Author
James R. Franklin, FAIA, ASLA, has had an illustrious career as an architect, landscape architect, consultant, educator, trainer, and author. A practicing architect for 35 years, he led a firm that employed 85 people and won 18 design awards. A member of both the AIA and the ASLA, he edited the Eleventh Edition of the AIA's Architect's Handbook of Professional Practice and contributed major sections to the Twelfth. Named a Fellow of the AIA and the organization's first Resident Fellow, he has conducted numerous highly popular seminars for that group, the ASLA, and individual firms for many years. In 1995, he joined the faculty of California Polytechnic State University, San Luis Obispo. In 1999, he received the prestigious Edward C. Kemper Award from the AIA for exemplary service to his profession. He resides in San Luis Obispo, California.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Great source for any professional architect
By Aaron Dahl
This book is a wonderful source for architecture firm owners, and employees working in small firms. The "hands-on" diagrams give you the clear vision on proceedures, rules, and guides. Included in this book are tips, and tools you can use to organize yourself, understand cause and effect relations, and help you work more efficiently. Great not only to read, but I use it as a reference often. I have hundreds of books, but this is one of the select few that resides on my desk!
8 of 9 people found the following review helpful.
By an architect for architects
By Matthew R Damp
Excellent grouping of ideas. The author doesn't talk down to you, doesn't talk over your head, and doesn't have the ego of saying he knows everything. This is current, timely, and easy to read. The adhoc diagrams are exactly the kind of medium that is effective to architects. I'm buying another and requiring the entire office to read it.
4 of 4 people found the following review helpful.
REAL FROM THE TRENCHES ADVICE
By A Customer
If you are opening or running a small architecural practice, this book is IT! Real life- from the treches advice, that I used right away. The format is readable and visually clear. More than worth the price. I hope my competitors don't buy it. Franklin is the guru of good practice!
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